The Big O truly deserves its legendary status! As the original square bill bait, it’s fascinating that it sold over a million units in its first season, a testament to how quickly it changed the fishing world. That signature wiggle action it produces is something no other bait can match, and it’s exactly what triggers those violent bass strikes. The versatility in lakes and rivers makes it even more of a must-have in any angler’s collection. It’s amazing how influential the Big O has been, considering how many other lures have been inspired by its design.
